{"product_id":"lead-with-a-story-a-guide-to-crafting-business-narratives-that-captivate-convince-and-inspire-105984","title":"Lead with a Story: A Guide to Crafting Business Narratives That Captivate Convince and Inspire","description":"\u003cp\u003eWhether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated \"corporate storytellers.\" 3M banned bullet points years ago and replaced them with a process of writing \"strategic narratives.\" Procter \u0026amp; Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.\u003cbr\u003e\n \u003c\/p\u003e","brand":"AMACOM","offers":[{"title":"Default Title","offer_id":47912165900547,"sku":"105984","price":33.09,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/0463\/4115\/files\/0001912193001-1.jpg?v=1775424684","url":"https:\/\/1001-kitap.com\/products\/lead-with-a-story-a-guide-to-crafting-business-narratives-that-captivate-convince-and-inspire-105984","provider":"1001 Kitap","version":"1.0","type":"link"}